Santo Gusto Publicity Directives
Santo Gusto is a historic brand known to every family in the country. Its coffee has been drunk by Yara's leaders since the company's founding.
Continue promoting its generations-old presence in every household kitchen as at least one of the following:
- a time-honored act of service to Yaran citizens by the state.
- a time-honored promise of quality to Yaran citizens by the state.
- proof of Yara's self-sufficiency and the innate hardworking nature of her people.
Consumption of Santo Gusto should be emphasized as a continuation of Yara's great history and a commonality shared with her leaders.